What upsell features are available in my store?

You have a variety of upsell features available to you out of the box.

What is an upsell?

An upsell in eCommerce refers to the practice of encouraging customers to purchase additional products or services beyond their initial intended purchase. This can be done by presenting upgraded items that enhance the customer's wellness journey or offer added benefits.

For example, if a customer is purchasing a basic yoga mat from a wellness practitioner's online store, the practitioner might offer an upsell for a premium yoga mat with extra cushioning or an eco-friendly material. Alternatively, they might suggest purchasing a yoga block or strap to complement the mat and enhance the customer's yoga practice.

Upselling in this context is not only about increasing revenue but also about providing value to the customer by offering products that align with their wellness goals and enhance their overall experience. Effective upselling requires understanding the customer's needs and preferences and recommending relevant products or services that address them.

Your store comes with many different upsell options listed below.

AI Upsell

When your clients start making purchases, your store will gather and populate your upsell carousels with previous purchase data.

There are three locations where you will see AI Upsells:

1. Product Page - Frequently Purchased Together

   1. If there is previous purchase data for the product, the patient will see a scrolling carousel at the bottom of each Product Detail Page in your store.

1. Cart Page - People Also Bought

   1. If there is previous purchase data for the product in the patient's cart, they will see a scrolling carousel at the bottom of their cart with a combination of data based on the product(s) in the cart.

1. Category Page - People Also Viewed

   1. If there is previous purchase data for a category of products in your store, your patients and clients will see a scrolling carousel at the bottom of each category page with a combination of data based on the product(s) in that category.

Post-Purchase Upsell

What is it?

A post-purchase upsell in eCommerce is a marketing strategy aimed at offering additional products or services to customers after they have already made a purchase. This strategy leverages the existing trust and engagement with the customer to encourage them to buy more items or services that complement their original purchase.

For example, if a customer has just purchased a yoga mat from a wellness practitioner's eCommerce store, the practitioner might offer a post-purchase upsell for yoga blocks, straps, or even a subscription to online yoga classes. By strategically presenting these products or services at the right moment, the wellness practitioner can increase the average order value and maximize revenue from each customer transaction.

Key elements of a successful post-purchase upsell in this context might include:

1. Incentives: Offering discounts, promotions, or special deals on the upsell items can incentivize customers to take advantage of the offer.

2. Clarity and Transparency: Clearly communicate the benefits of the upsell offer and any terms or conditions associated with it to ensure transparency and build trust with the customer.

Overall, a well-executed post-purchase upsell strategy can not only increase revenue for wellness practitioners but also enhance the overall customer experience by providing additional value and convenience to their clientele.

How does it work with my store?

Currently practitioners can choose one product that will appear after checkout based on any purchase. 

Your Post-Purchase Upsell can look like the image below, where you can swap out text, CTA (call-to-action) button text and the image provided for different information.

How do I set it up in my store?

 Setting up your Post-Purchase upsell is easy. See how to get started below.

1. Have in mind the product that you want to upsell, and any offers you might want to extend to your clients.
2. If you are including a coupon code, be sure to set this up before you submit this form.
3. Fill out this form to get started. Be sure to include an image if you want something different than the product image from the catalog, a title, body text, and what you would like the call-to-action (CTA) button to say.
4. We will set up your Post-Purchase Upsell within 3-5 business days.

Order Bump

What is it?

Order bumps in eCommerce, particularly for wellness practitioners, refer to a sales tactic where additional products or services are offered to customers during the checkout process. These products or services are typically related to the main item being purchased and are presented as a convenient add-on or enhancement to the customer's order.

For wellness practitioners, order bumps could include:

1. Supplements: Additional vitamins, minerals, or herbal supplements that relate to the primary product being purchased, such as protein powders, multivitamins, or specialty formulas.

2. Accessories: Items that enhance the usability or experience of the main product, such as workout gear, yoga mats, or essential oil diffusers.

3. E-books or Guides: Digital resources like e-book or guides that provide additional information or guidance related to the wellness products being sold.

4. Subscription Services: Offering customers the option to subscribe to regular deliveries of the product being purchased, ensuring they never run out and promoting long-term customer relationships.

5. Consultation Services: Offering virtual or in-person consultations with a wellness expert to provide personalized advice or recommendations based on the customer's needs.

Overall, order bumps can be an effective way for wellness practitioners to increase their average order value, provide additional value to customers, and enhance the overall shopping experience.

How do I set it up in my store?

 Setting up your Order Bump is easy. See how to get started below.

1. Have in mind the product that you want to include, and any offers you might want to extend to your clients.
2. Choose a layout - see below for the options.
   1. Order Bump with an image and background color (both optional)
      
   2. Order Bump with just an image
      
   3. Order bump with no image or background color
      

1. If you are including a coupon code, be sure to set this up before you submit this form.
2. Fill out this form to get started. Be sure to include an image if you want something different than the product image from the catalog, a title, subtitle text, and body text.
3. We will set up your Order Bump within 3-5 business days.