Monthly Marketing Challenges
How GetHealthy Helps Practices Turn Their Store Into a Consistent Revenue Engine
At GetHealthy, we don’t believe growth should come from guesswork or one-off campaigns. Sustainable practice revenue is built through repeatable systems, and that’s exactly why we run Monthly Marketing Challenges for our practitioner network.
These challenges are designed to help you move from “I should promote my store” to “This is part of how my practice operates.”
We started this program last year in a bootcamp format, and we’ve seen a clear pattern:
Practices that follow the challenge framework consistently see stronger engagement, higher order values, and more reliable monthly store revenue.
Why We Run Monthly Challenges
Most practitioners already have strong clinical protocols. What’s often missing is a simple, structured way to activate those protocols through their store without adding admin work, complex marketing tools, or extra staff.
Our challenges are built to:
- Create momentum without overwhelm
- Turn marketing into a habit, not a quarterly project
- Connect recommendations directly to store-driven revenue
- Help practices move from 1:1 selling to 1-to-many delivery
This isn’t about blasting promotions. It’s about building a system that your patients and clients come to expect and trust.
The Challenge Format (Flexible by Design)
Not every growth opportunity needs the same timeline. Some campaigns work best as a 5-day sprint, while others benefit from a 2–3 week activation window.
Instead of locking practitioners into a fixed schedule, each Monthly Challenge is designed as an outcome-driven framework that adapts to the goal of that campaign.
You’ll always receive:
- A clear objective (education, activation, re-engagement, or seasonal focus)
- A recommended timeline (short sprint or multi-week rollout)
- A step-by-step execution plan
- A review loop to carry what works into your next campaign
How the Framework Works
Whether your challenge runs for five days or three weeks, the structure stays consistent:
1. Position
Define the theme and outcome you want your patients or clients to walk away with.
This includes:
- Campaign focus (seasonal, protocol-based, or lifestyle-driven)
- Curated product set inside your store
- Core message and educational angle
2. Activate
Launch your message across your main communication channels:
- Email or newsletter
- Store features and homepage placement
- Social or community touchpoints
3. Reinforce
Strengthen engagement through:
- Follow-up education
- Reminder messaging
- Outcome-based content tied to real-world use, not discounts
4. Optimize
Review what worked:
- Click behavior
- Orders and product combinations
- Messaging that resonated
This turns every challenge into a reusable growth asset, not a one-time campaign.
What Makes These Challenges Different
Most marketing programs focus on traffic.
Our challenges focus on utilization.
We design everything around one core idea:
Your store works best when it’s part of your care delivery system, not a separate sales tool.
That means:
- Campaigns tie back to protocols, routines, or seasonal needs
- Product sets are curated, not cluttered
- Messaging reinforces why something fits into a lifestyle or plan, not just what it is
What Practices See When They Participate
Practitioners who follow the challenge framework consistently report:
- Higher average order values (patients buy systems, not single products)
- Stronger repeat purchasing behavior
- Less time spent “figuring out what to send”
- More confidence using their store as a primary revenue channel
The biggest shift?
→ Marketing stops feeling like a side task and starts feeling like part of the practice workflow.
What You Get Each Month
Every challenge includes:
- A clear campaign theme
- Store curation guidance
- Email and messaging templates
- Visual assets that you can customize via Canva
You’re not building from scratch. You’re plugging into a system.
We use our Quarterly Marketing Guides for all content to stay on track
Who This Is Built For
These challenges work best for practices that want to:
- Scale beyond 1:1 recommendations
- Build predictable, monthly store revenue
- Reduce reliance on one-off promotions
- Create a consistent patient/client experience across care and commerce
The Bigger Picture
Monthly Marketing Challenges aren’t a tactic.
They’re part of how we help practices operationalize growth.
When your store becomes part of how you educate, recommend, and support your patients, revenue becomes a byproduct of good systems, not constant selling.
How to Join the Next Challenge
If you’re already part of the GetHealthy network, watch for the monthly kickoff inside your admin dashboard and email updates.
New to GetHealthy? Reach out to your account manager to learn how to activate your store and join the next bootcamp cycle.